Sunday, 23 September 2012

how can brand-lend social ideas drive sustained behavioural change?

this is my thesis in its entirety. i have taken the concept of social ideas, or movements as scott goodson would call them, as a means of communication and have explored how they can be used in order to affect the choices we make. in turn i explore how brands can and have effectively utilised this.

i would very much appreciate your thoughts and comments.